What comes into your mind when you hear of the term SEO? One of the things that most marketers are interested in is to understand what SEO has to do with their online business. To be honest, if you are interested in making sales online, the first and the most important thing that you have to focus your energy on is boosting. The SEO Tools are helping you to the rank of your website. Most people know that SEO is all about keyword optimization, but this is not just it! SEO stands for search engine algorithm, and it not only rates how relevant your keywords are in a page but also evaluates such information as for how your visitors have been on your site, the bounce rate, pages they have viewed as well as other links.
Tips to improve your sites SEO
Tip 1: Keyword research is key
The first secret to driving traffic to your site is using the most relevant keywords in your content. This means that you have to take time and figure out the words that are commonly used by your visitors or customers. Then use those words on relevant pages of your website’s content. My secret that works well is using the keywords on your introduction lines, page titles as well as in your text and conclusion.
Tip 2: Get links from relevant and trusted sources
The last thing your visitors want is clicking on a link that takes them to a page that is no longer found or is not relevant and does not tell them anything they do not already know. Think of these links as votes for your site and you really have to rank well with them. When you are creating content for your clients, the truth is you cannot discuss everything in a single article, neither can you be able to explain every little bit of information in there. The best way to ensure that your audience gets all the relevant information they need is by putting yourself in their shoes and reading the article yourself. This way, as you ask yourself questions in the article, provide links to reputable sites that offer equally quality information. Insist on quality rather than quantity.
Tip 3: Use offsite SEO techniques
By providing high-quality content that your target audience wants to read, you are indirectly wooing other sites to use links to your sites just as we have mentioned about you using other websites’ links. This is referred to as offsite SEO techniques. In other words, you are providing relevant information that other sites would like their readers to also read, drive emotional attachment to as well as contribute to growth and success of your online market.
Tip 4: use onsite SEO techniques
Some of the key techniques here include the use of post titles, keywords, as well as meta-links. First, if your company intends to catch the attention of their target audience either through email marketing or other social media or online marketing tools, the first thing is to check the titles of your reads. Think of words that you would search for when looking for certain information online. Ensure that the titles that you use are not only catchy but also descriptive and intriguing. Make it clear what your target audience expect to get upon clicking a link on your website.
Secondly, you can use permalink and interlinks for your website to improve its SEO. This means that you can add recommended content at the end of your blog post that provides similar content that your readers can read and gather extra knowledge on your topic of interest.
Tip 5: Boost your page loading speed
Well, you might be thinking, what does this have to do with SEO? If your page is loading slowly, Google recognizes that and this will harm your rankings. Additionally, from personal experience, when I load a page and it is slow, I just abandon that and move on to other sites that load fast and provide me with the information am looking for. I bet this is what you do too! Well, by boosting the speed of loading, you are simply boosting the ability of your target audience to engage with your pages and reduces the rate of abandonment for your website.
You ask, how slow is too slow? According to research, over 40% of visitors leave the page if it takes more than 3 seconds to load. The shocking bit is that over 80% will not return to that site ever again. Imagine that for your SEO ranks, pretty terrible, huh? Ensure that your website speed is fast enough and Google’s algorithms might just recognize your popularity and adjust your SEO ranking. To test the speed of your website, you can use a wide range of online services that are available for free.
Tip 6: Create high-quality content
One question that most marketers do not like to answer is ho often they update their website. Well, the truth is many websites have content that is outdated and does not have any value either to the website or to the readers. People create content and dump it on their website never to return to it again. In order for you to drive traffic to your website, boost your popularity and offer your clients valuable information that will keep them coming, you have to ensure that your content is of high quality, up to date and relevant.
The quality of content you create often determines the dwell time on your website. At all time, ensure that you offer your target audience fresh, exciting and newsworthy information. As people keep downloading content from your website, google keeps these statistics and keeps raising the SEO ranking. The secret is to offer your users information that they cannot help but download or bookmark.
Tip 7: Optimize your site’s images
A great website has high-quality images that users are drawn to and leaves a lasting impression. It is not enough to add images to your website, it is important that you go a notch higher to get them optimized. This means that the file formats and size have to be right to ensure that it does not affect the loading time hence, affecting your SEO rankings. Additionally, use your images to sneak in keywords either in their titles or as captions or in the description.
These useful tips will help you improve your website’s SEO in 2019. One thing that you have to understand is that it is all about getting your website visitors to stay and interact with your content that will help your website rank well. If you use keywords naturally and the right way, the information that you put out for them will be user-friendly and hence improving the usability of your online market.