How you can Locate the ideal WordPress Theme for your Business
You’ve likely already heard how WordPress is usually a incredibly preferred platform for bloggers, and chances are, a majority of the blogs you study each day have been made with WordPress. While it truly is the ideal blogging software available, because of some wonderful theme developers, WordPress has now also turn out to be arguably the best platform for business websites. Get far more info about modern minimalist wordpress themes
WordPress is very quick to find out how to use, very effortless to customize and scale to your business, is extremely reasonably priced, and allows you to chose your own personal hosting company (opposed to receiving ripped off for hosting by hosted website solutions). WordPress.org software is free, and also you can then then easily add themes (otherwise referred to as templates) that integrate completely with WordPress, letting you get virtually any sort of website up and operating within minutes. WordPress themes can let you have far better websites than people and companies that pay a large number of dollars to developers to create their websites. Greatest of all, outstanding premium WordPress themes commonly price beneath $100. I’ve personally spent effectively more than $100 a month for hosted website software that was honestly not as great as WordPress. Using WordPress can very easily save you or your company a ton of money which can be much better used to industry your business.
7 Measures to Locating the right WordPress Theme for the Business
1. Make a decision around the variety of business website you happen to be searching for. This may perhaps sound clear, but you will find WordPress themes obtainable to get a wide assortment of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much additional. You will find some WordPress themes available that are so superior that they might even encourage you to start a sort of business you hadn’t even considered!
2. Determine on must-have features for the website. Most themes have standard features such as multiple color schemes, giving you the ability to quickly customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific to your business, or maybe features that would be a great improvement more than your current website.
3. Choose on what type of style finest suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have far more of a grungy look?
4. Decide on a your preferred website layout. This one is really a bit tricky, since many in the ideal WordPress themes might have one layout by default, but give you the option to effortlessly chose from various layout options. If you don’t love the default layout of a specific theme, but it has all the features you happen to be searching for, you might want to check whether the theme includes multiple layout options. Also, it really is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar around the right and comment fields below your posts) or additional of a professional layout. Having a standard blog-style layout might work effectively for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you had been a customer or a potential client. May be the website easy to understand and navigate, effectively organized and give you the search options you would want? Is it simple to browse photos on the gallery page? Does it give a professional image from the business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, when others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are usually fine, but make sure they offer some level of support and customer service. WordPress is straightforward to work with and most themes (especially premium themes) work really effectively, but you’ll be able to still have issues or encounter bugs once in a whilst. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you’ll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the very best WordPress business themes from multiple theme designers into one place.
When it comes to online marketing, It seems like the focus of each and every small business these days is on places like Facebook and Twitter. Though social media is important, and a great way to communicate with your customers and potential clients, your website would be the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and more; all of which direct traffic to their websites. When you click through the company’s website, you’re often greeted with a stale, confusing and out-of-date website that the company almost certainly paid a good chunk of money to have built for them in 1992.
You could create the best products, offer the top services, make the very best food of any restaurant in your area, or write an amazing e-book, but if your website is not simple to use, uncomplicated to understand, and quick to purchase from, you are most likely losing a lot of business. People DO judge a book by it’s cover, and your website is that ‘cover’ – it’s often the first impression people have with your business.
I was reminded of this recently as I was searching for a carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally within seconds. My attitude was that if these ‘businesses’ cared so little about themselves to spend attention to their websites, I didn’t want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It is simply so quick and cost-effective to have a fantastic website these days, that there’s no excuse for businesses not to, regardless of what industry they’re in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing seeking website.