Search engine optimization for multi-location businesses is much dissimilar than SEO for an eCommerce site, news site, branding site, app of the information site. There are few SEO things which you have to perform for a business with multiple locations.
Add Local Listings
Just start by adding local listings for each location. Luckily, the Internet offers you plenty of opportunities to do that. First and foremost is Google My Business (GMB). It’s not only a free place to list your business, but it’s also owned by the most well-liked search engine in the world.
Next step is Yelp. That’s another one that you should not ignore. Why? Because it has 135 million monthly active users. It’s also an immense source for reviews. Even better, though: you can recover your visibility in the search results with an entry on Yelp.
Bing Places offers you another opportunity to list your business online for free. That’s Bing’s answer to GMB. Even if you haven’t yet inserted your business profile on Bing Places, you might search that it’s already listed. If it’s not listed, you’ll require making a new profile. You should get on Apple Maps as well. Remember, iOS is the second-most admired mobile platform in the world.
You have to create the Facebook business page. Make sure to fill up it out with as much information as possible. Then there’s Factual. That company bills itself as “the best location data for mobile advertising.” Also, don’t forget to insert a listing on Foursquare. Although it’s a directory that’s not nearly as popular as Yelp, it still offers an immense way to boost your online visibility. Be sure to get listed with Infogroup. Don’t forget about a couple of old favorites: YP as well as SuperPages. They’re both online equivalents of the hard copy “Yellow Pages” directories that were well-liked in previous decades.
Create Location-Based Web Pages
Placing entire your business information in a single landing page doesn’t do you any favors in the SEO department. Rather, while you make individual pages, you’re better able to optimize each one for local search.
It’s significant you don’t make every location page identical. However, you should include some specific information on every page.
The location name, address as well as the local phone number (NAP)
Content that’s specific to the location including a food menu, staff/manager names, awards, announcements, or other news
A Google map detailing the specific location
In addition, each location webpage should have its own unique URL, perfectly with the name of the location. You can also include extra pages that are specific to the location page so that the URL structure reflects the value of the location.
The first thing that you require to performing while targeting multiple locations is creating unique URLs for each location. You have to add the URLs on your sitemap. After your location has a URL, you wish to focus on creating content for the page that is local and highly optimized.
When creating your landing pages for Website Optimization Services, there are four things that you want to make sure you optimize for H1, title tag, Meta description, and content. All of this requires to be optimized for the local keyword phrase. Your title tag should include the local keyword phrase in front, the title of the article as well as then some sort of branding – maybe your company name. You might also want to believe including your phone number as a local signal. Having the keyword phrase in your meta description doesn’t aid with your rankings, but it will help prove a local relevance.
Focus On Social Media
Social media is very significant every website owner should be incorporating into their marketing strategy. Make sure that you are adding your content on your social sites as well as promoting it to your audience. If you have numerous locations, it is important to make separate pages for each location so that you can get more authority for each. This will also help you to be more visible as well as help people who are searching to find the correct location. With Facebook Locations, you may effortlessly set up and manage numerous pages for all of your locations.
Optimize Your Website
Once you’ve inserted local listings, it’s time to optimize your website for local SEO. Start by writing unique, high quality optimized content. After all, it’s still the case that content is king.
Also, make sure that your articles are applicable to people in your target market. Optimize them for keywords that likely customers will use while searching for products or services in your niche. Just select 3 keywords you want each location to rank for as well as generate a template. Next, utilize schema.org markup. That’s HTML-like code that allows search engines to more effortlessly parse the content of your website. With schema.org markup, you may include information about your business, products as well as even reviews. That kind of info will offer you a better chance at ranking well. Also, embed a map. You’ve most likely seen maps on other websites. It’s a practice you should imitate as a map associates your website with the location of your business. That’s significant for local SEO.
Next, update your local pages often. There’s evidence that Google favors fresh content so you’re more likely to get a good rank if you consistently update your site.
You should also obtain reviews on your site. Although it’s wonderful to have positive reviews on a site like Yelp, it’s also a great idea to have them on your own site as well. Positive reviews will improve your search visibility. Be sure to use the Aggregate Review markup on your page while you include reviews.
Next, link to your local listings. Utilize your website as an opportunity to offer backlinks to the citations you’ve added from the previous section (Yelp, Facebook, Foursquare, etc.). While you do that, you’re associating your business website with various listings. Finally, build local links to your local pages. Search business owners in town who are happy to offer you a link to your local site. Return the favor by adding links to their sites on your web page.