What Are Product Listing Ads?
Product Listing Ads is the most recent technology in the field of digital marketing. Product listing ads are also called as PLA ads or Google Shopping ads. In brief, they’re online advertisements that organizations pay for on a cost per click (CPC) premise. That’s why, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that advertisement. No payments are made when users see the advertisements but don’t choose to click. Product Listing Ads(PLAs) enable you to take up an extra visual real estate on Google’s search engine results page (SERP).
The objective of Product Listing Ads is to provide customers with a couple of key benefits:
- Universal cart checkout experience unconcerned of where a product is from
- Single-click reordering
- Integration with Google Search, Google Express and smart speakers (i.e. voice commerce!)
- Pay-per-sale rather than Pay-per-click
Product listing Ads are optimized for transformation based on factors known to engage online shoppers with a product.
These incorporate exhibiting:
- Product image.
- Product title.
- Discounts (if they apply).
How Google decides what is relevant is depends on data submitted through the product information feed.
This information feed incorporates loads of data, such as:
- Product name.
- Image address.
In case you click on the individual product listing Ads, Google conveys you to the merchant’s site and then bring you to the Google Shopping comparison page which is relevant for that search.
Merchants can also sell utilizing AdWords ads, which are text ads (they don’t have pictures), are based on keyword. The AdWords ads are also regularly highlighted by the light background color. AdWords ads are a decent option for online merchants, and like Product Listing Ads are managed within the AdWords login. This guide will concentrate on Product Listing Ads which we’ve seen have had the significant effect on e-commerce campaigns.
The best thing about product listing ads is that Google does an awesome activity at making them look as natural as possible. However, product listing ads utilize images, so they do emerge a bit compared to standard AdWords advertisements.
Concerning for handling your product listing Ads, we recommend starting with only one organization, Sanbrains yet after that, you’re more than welcome to extend and try out which organization and categories work the best. We provide the authentic information to rank the shopping websites based on the traffic, revenue generated, conversation rates and other parameters. At Sanbrains, we aim at consistently produce the maximum traffic and profit for our clients.
Get ready to increase conversions utilizing product listing ads!