Video marketing is widely known for its excellent customer attraction benefits. In fact, short, helpful and promotional videos are becoming the preferred way consumers choose to consume online content.
So obviously, it’s great for attracting new customers.
However, did you know that it is just as good at retaining customers as it is at gaining new ones?
Using online videos is a great way to build up customer loyalty. So how can you do this?
Building yourself up as a trusted resource
Videos perform a lot better than written content. They’re easier to digest and are extremely effective when it comes to engaging your target audience. When it comes to creating videos for customer retention, there are a few things you need to remember.
First, the video needs to be useful. With customer retention, you need to focus more upon delivering advice and information, rather than promotional content.
You can also release videos in a series, rather than one-off posts. That way, the customer will continue to come back for more as they will start to see you as a trusted resource for information.
The more they trust you, the more likely they’re going to be to buy from you again.
Helping to build up a personal relationship
Brands face a lot of struggles in today’s digital world. One of the main things that has changed due to the high level of competition out there, is customers now expect to develop a personal relationship with a brand.
They like to know who they are buying from. Therefore, you need to give your business a voice if you want to keep your customers coming back. Video is one of the best ways to do this.
It really helps to use your own employees and premises in the video. That way, customers get to know you, they can clearly see the faces they are buying from and it does develop a more sustainable relationship.
You can also make use of storytelling as they tend to play on the viewer’s emotions. Creating a video that triggers happiness, fear and laughter for example, tend to be the most effective.
Overall, video can be a very powerful way to build customer loyalty. Just be sure to research as much as you can prior to making a video. There are so many mistakes you could end up making that would turn customers off, rather than keep them around.