If you are serving in the Internet marketing for a long time then you must be aware of the feature Google introduced at the beginning of this year. Yes, we are talking about Google ads blocking. You may be unaware of it but intentionally or unintentionally you have used it while watching videos or reading a blog or article online. The Google ads blocking allows users to block annoying ads from a website. The main motive behind bringing this feature is to improve the user experience keeping them away from disturbing ads they don’t want to see. Although this may sound appealing in reality, it certainly has raised some serious issues for other businesses. The Google dominates a large portion of the online market and this new feature could have some serious impact on the advertising businesses around the world. Let’s dig further to find some more information on it.
How Does Google Chrome Decide What They Need to Block?
With the introduction of Google ads blocking the major concern of most of the companies is how would Google Chrome decide which ad to block? Or is it going to affect the PPC advertising campaigns? Well, the Google is going to decide on the basis of the ad standard set by the Coalition which a group created by the trade associations and companies who are willing to improve the ad quality and provide the better user experience.
Google is going to analyse the quality of the ads that frustrate the viewers and force them to leave the website. They will use that quality as a measurement tool to filter out ads. Some examples of the ads Google is going to block are video ads that suddenly appear and start playing with high volume, blinking display ads, pop-up with exit buttons that are hard to locate and prestitial ads which covers a large portion of the web page leaving a small portion for the content.
Does It Actually Going to Work?
For the beginning, Google gives some warnings or poor grades which are based on the percentage of people you had a very poor experience with the website. Now, you may be wondering how websites are going to receive failing grades? It depends on the total number of visitors. If a website receives have equal or more than 7.5 per cent visitors with poor experience then it is going to receive failing grades. Websites can check their grades on the Google ads report.
The Impact of Failing Grades on a Website
Once a website receives the failing grades the chrome will start blocking ads through a system. In the very first step, Google will check the URL of the website to know whether it meets the better ads standard or not? If the website has failed then Google will check the network request for the URL which is related to the ad content. If the request matches the ad-related URLs then Google will immediately block it. Once the ad is blacked the website user will receive a notification saying whether they want to see or avoid the ads. For quality business growth, hire an experienced social media marketing strategists , they can guide you further with this context.