Social networks are increasingly important in digital marketing. On Facebook, Twitter and others, people interact with brands that sell products and services.
What mistakes to avoid in adopting a successful promotion strategy?
However, marketers are not always happy with the results. An important factor, too often underestimated, is timing. Here are some tips on what to do (or not do):
1 – What hours to post on social networks?
A basic rule for your content marketing on social networks is this: The more people connected, the more your publication will be seen. The second factor to take into account is the number of publications your competitors post during your time slot: the fewer there are, the more yours will be visible.
In addition, Fortius Technologies analyzed the behaviour of users of social networks in the United Arab Emirates. Facebook is particularly quiet on weekends before eight in the morning and after eight in the evening; on Pinterest connections during business hours are less common than outside, and on Google+, people connect very early in the morning and evening.
2 – Adopt a content strategy to reach more people
You also need to find out when and on which social network your posts are most appreciated and shared.
If you publish regularly and carefully analyze the results, you will be able to identify the times when you reach only a few people. Use social media analysis tools to assist you in developing a strategy for each of your activities.
3 – Patience is key to your strategy on social networks
When you have established a strategy for your social networks, you will already have a head start on many of your competitors.
A company that creates a page and finally abandons it after a few publications is a widespread phenomenon on Facebook. Many are discouraged if they do not meet the success immediately and follow a series of disjointed publications and without a conviction that makes them lose more “I like” than they do win them.
Without a clear strategy, your adventures on social media will never be successful. Do not get started until you know where you are going.
4 – Avoid complimenting yourself
Many companies are missing out on social media. They create a Facebook page that they drown with information and compliments about their business, and then wonder at a high bounce rate.
Someone who advertises several times a day for his company and his products should not be dismayed to receive few “likes”. If in addition, you leave questions that your customers have asked you on social networks unanswered, it tarnishes your image on these platforms. Remember that these are “social” networks.
5 – Any criticism is good to take
If you are one of those who has been able to overcome the problems at startup, and that users interact with you, you will surely not be spared by the negative comments, even malicious. Now, what to do? Some will prefer to ostrich and claim that nothing has ever happened. Others will delete comments on their page.
This type of behavior will only move critics to a place where you will have no chance to intervene. On the other hand, the one who reacts on the spot can use the criticism and start a useful conversation with his target group: this type of conversation can give a valued image to your company, namely serious and attentive.
6 – It all starts with a content strategy
Let’s summarize: Before trying to connect with your customers, you first need to develop a content strategy.
Ask yourself what content and when to talk to your target group. Do not get started on social networks until you have established your road map, and keep in mind that all beginnings are difficult.
If you need any help on developing a content strategy for your Social Media Marketing Contact Us today.